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When considering hiring a marketing agency for your brand or your business you must first asses whether or not your requirement is for a traditional marketing agency or a non traditional marketing agency. A traditional marketing agency will be more old school in terms of what they offer, for example, they may offer little or no digital marketing services. A traditional marketing agency will offer things like magazine advertising, TV advertising, billboard advertising, media buying, etc.

On the other hand non traditional marketing agencies will focus more on digital marketing or online marketing and may do little or no traditional marketing. A non traditional marketing agency, for example, an internet marketing agency will offer services like, SEO, PPC, website design, social media marketing, link building etc., to increase organic traffic on your website.

Finally there may be a third option, that is the integrated marketing agency, which may combine both traditional (mainly offline marketing or advertising) or non traditional (mainly online marketing or advertising) – an integrated marketing agency can often multi task in this regard and offer a fully integrated service combining both online and offline marketing.

Choose your phone numbers

Call Tracking tracks phone calls from your website and marketing campaigns by assigning unique phone numbers to each advert.This means you can now track how many phone calls are being generated from your website or marketing activity, ensuring you get the best Return on Investment (ROI) on your marketing spend.

Each time a call is placed to one of your phone numbers you will instantly and automatically get that information to your Google Analytic account where you can easily see which search term or keyword is generating the most enquiries. Once your account with the Call tracking company, such as Call Gear and you can learn more about them from here, is active, you have full control of what phone number to display for each advert or marketing activity.

Enter your website address

Entering your website address lets you report directly into your Google Analytics account. Within your account you can run reports on traffic sources between specific date ranges. Enter the required parameters.

Campaign Source

This is a required field to identify the source of your callers e.g. Google, Yellow Page, Facebook.

Campaign Medium

The medium is a required field which indicates a medium that distinguishes where the phone callers are coming from. e.g. Email, Phone, PPC.

Campaign Term

The campaign term is mainly used when tracking website callers through paid search and notes the key word used for the ad.

Campaign Content

Campaign Content is used for A/B testing and content targeting adverts. You use this to differentiate ads or links that point to the same website Url.

Campaign Name

Your chosen campaign name will identify a specific product promotion or strategic campaign.

Measure results with Google Analytics

Google Analytics is a free tool which gives you a rich insight into what campaigns, keywords and adverts are really working for you.

Setting up your autoresponder series is just the first step in creating your marketing and sales funnel. The idea is to take your visitors to your blog or other website from where they are the day they find to closer to where they will see you as the person who can help them to achieve their goals. The way we do this is to set up a marketing and sales funnel to connect and build relationships with our visitors.

There are a lot of tools online both free and paid for creating sales funnels, free versions are looking pretty simple, don’t have much options to tweek and they don’t convert well. While the paid ones, such as Clickfunnels, will give you much more options to convince your visitors to buy. You can check how much does Clickfunnels cost and read the full Clickfunnels reviews online.

A visitor is someone who finds you on the Internet and sees that you have something to offer them on their topic. You have less than a minute to turn that visitor into someone who is a prospect for your products and services. The way you do that is by having an appealing site, a catchy headline, and an irresistible free giveaway.

An appealing site does not mean one that is expensive to set up by a professional web designer. It simply means that you have taken the time to set up a WordPress site that is easy to navigate, has a picture of you, and clearly states who you are and what you do. All of this needs to be above the fold, meaning that it can be easily read before the reader has to scroll further down on the page.

The catchy headline can be your tag line, a blog post title, or a traditional headline on an opt in page. The idea with this is to help the visitor picture themselves with what you are talking about in your copy. For example, if your niche is scuba diving family vacations you may want to say:

“Imagine being able to take your family on a scuba vacation this summer that they will remember forever.”

If your visitor can picture themselves and their family in the water in Hawaii, they have just become a prospect. The next step is to offer them a free giveaway that is congruent with what you want to achieve with your site. In the above example, you may want to offer a report or checklist containing the steps you need to take to plan a family scuba diving vacation for maximum fun and minimal cost.

This could be just a few pages in length, and would contain all kinds of helpful information and tips on how to do this. At the end of your checklist or report include a call to action to encourage your prospect to take the next step in your marketing funnel. Your goal is to take them from visitor to prospect to client as quickly as possible.

No matter how well designed a website is, without the right traffic, it can never give you the conversion rates and sales you want and need. Getting targeted visitors to your site depends primarily on two factors: how much time you have and how much money you have to spend.

If you have more time and less money, it is advisable to make efforts to attract free traffic. However, if you have more money, but less time, it might be more practical to buy traffic from a reputable provider. Both practices have their own pros and cons and choosing the best approach is only a matter of weighing your needs and your available resources.

If you choose to buy paid traffic to your website, most webmasters opt for placing ads on major search engines like Google, Yahoo and Bing and on online magazines and trade journals. To get the most out of paid advertising, you need a website that converts well and be ready to experiment with the advertisement to generate the greatest click through rates; otherwise, you are wasting a great deal of your marketing dollars on advertisements that don’t really help you convert.

Another option is to buy website traffic in bulk which is typically the most affordable method that also guarantees a constant and steady flow of targeted visitors to your website, which is exactly what you need to attract potential customers and possibly, repeat business. When you buy quality traffic, interested visitors come from domain redirection, full page pop-unders and interstitial ads, all of which can help direct targeted consumers to your website.

Free traffic, can be acquired by using various organic means such as search optimization and traditional online marketing means like link building and other unpaid methods. The major advantage of free traffic is that it is less expense (provided the user knows the ins and outs of SEO). However, organic online marketing methods take time and a lot of patience to perform and to expect results. While slow at the beginning, organic marketing becomes unstoppable once it gains momentum, although constant attention is needed to keep up the pace. A combination of unpaid and paid methods of attractive targeted traffic is the best way to ensure online marketing success.

What are MetaTrader Expert Advisors? They are simple but powerful tools used in forex market trading. It helps you to lay out the charts, processes and solutions essential in forex trading. Although this system has been developed for almost a decade, not many people are using either not realizing the existence or not trusting the tool. Believe me, get this software today and you will thank this tool in future. If you are not convinced, let me convince you with its irresistible advantages.

Generally, MetaTrader Expert Advisors are tools to aid you in trading and even to improve your trading skills. This tool is basically software that performs trading for you with some pre-programmed algorithms and all you need to do enter your requirements. Once your requirements of certain trades are met, it will notify you so that you can perform the trades. The interfaces are user friendly and they are very easy to be used.

Moreover, MetaTrader Expert Advisors provide you several trading methods. Depending on the market condition, you need to apply different strategy. This software is programmed to suggest you with the best solution for different circumstances. For example, whenever you are losing money in the trade, it will provide you the solution to minimize your lost. But when you are in the winning streak, it will provide you the best solution with minimum risk.

Apart from that, if you are a person who is obsessed with the forex trading, this software does provide you service 24/7, unlike normal brokers where they do not provide you service all the time. With a preset condition, the trade can be triggered automatically without having you to monitor the forex trade. Hence, you can even perform the trade even though you are sleeping as you can leave your computer on the whole night. You need some sleep too, don?t you?

Are you tired of being tangled up in the cord of the headphones that you are currently using? A wireless earphone does not have anything for you to get tangled up in, so you will not have to worry about being in constant danger of falling on the ground if you become tangled in the wires of some types of headphones. If you are someone who watches television with headphones in order to be able to hear the volume better or to not disturb a sleeping partner then wireless earphones for TV will give you exactly what you are looking for when it comes to convenience and quality. If you are considering purchasing a set of earbuds to use around your home then there are some things that you will want to know before you make a decision on which ones you will purchase.

One thing that you will want to know is that there are several different types of earbuds available for you to use around your home. There are some that are made specifically for your stereo and some that are just for the computer, so if you want to find some that will work with your TV then you will want to locate a pair that is either compatible with television sets or you will want to find a pair that is compatible with everything that you listen to around your house. You will want to make sure that you know exactly what the earbuds can be used for in order to get the pair that you need.

If you are interested in purchasing a pair that can be used with more than one object and in places besides your home then you will want to look into purchasing a pair of Bluetooth wireless earbuds. Bluetooth technology allows for the headphones to receive an audio signal from a device that is Bluetooth compatible. These days there are a lot of things that are produced to be Bluetooth compatible so you will have the advantage of being able to use your earphones wherever you are with any object that has Bluetooth capabilities.

There are several great brands that make wireless earphones, but Bose wireless earphones are some of the best in the business. Bose has been around for a long time and has been producing earphones that users love to listen to. When you purchase this name brand you will be provided with superior style and quality that you should have and you since these earphones are top of the line you will not have to worry about replacing them at the same rate that you would with several other companies.

If you are a music lover and listening to music is all that you will be using your earphones for then you may want to think about purchasing a pair of wireless stereo earphones that are specifically for listening to songs with. This means they will be designed specifically for jamming to your favorite tunes and will not have the universal settings that some earphones have. You will want to do a lot of research and read the wireless earbuds reviews on which wireless earphones will work the best for the situation that you will be using them for if you want to get the best.

WordPress is a web building platform and is currently one of the most popular systems among thousands of users from all over the globe and is considered one of the most functional and easy to use website platforms available today.

Its users range from individuals running small websites to large companies and organisations running massive portals.

Everyday there are an astounding amount of existing website owners making the switch to this powerful platform every day.

Contrary to popular belief WordPress is more than a blogging platform. It is also a powerful content management system (CMS) enabling its users to easily customize the look and function of their websites with relative ease.

The beauty of WordPress is that is can be built as standard static website or it can be built as a blog. In most cases it’s built as a combination of both, making it an extremely powerful tool in the internet space.

In fact with the growing social media marketing trend more and more businesses are currently starting blogs to complement their existing websites to help facilitate consumer interaction, with many of them making the switch to the WordPress platform completely.

It’s ease of use makes it an extremely functional tool that can be used to design virtually any type of website according to the user’s specific preferences.

Another thing that makes WordPress so popular is that there are thousands of ready-made free themes and premium themes as well as plug-ins available to help make building a website site much easier than other web design software.

Ultimately WordPress is the go to tool when it comes to design flexability and functionality.

With its ease of use and so many powerful features there is little doubt that WordPress will remain superior to other platforms developed and offered by competitors making it an excellent choice for anyone looking to develop their own fully functional and user-friendly website.

Bottom line, if you’re using WordPress to build and manage your website yet then you owe it to yourself to check it out as soon as possible. You’ll be amazed at the results you can achieve.